ERIGAVO, SANAAG REGION — Somali journalist Ahmed Billad has built an audience across multiple digital platforms by focusing on community reporting, public affairs, and social issues affecting local communities.

Working from Erigavo, the capital of the Sanaag region, Billad has spent recent years producing news reports, interviews, and public-interest content through TikTok, Facebook, and YouTube. His reporting primarily covers local developments, humanitarian concerns, education, youth issues, and community affairs.

Unlike many creators who focus primarily on entertainment, Billad's work centers on news and information intended for Somali-speaking audiences both inside the country and abroad. His reporting has documented local events and community issues while maintaining a regular publishing schedule across his digital platforms.

Academic Background

Alongside his journalism work, Billad has pursued higher education. He holds two bachelor's degrees and is completing postgraduate research examining the influence of social media on young people and contemporary society in Somaliland. His academic interests complement his work in digital journalism and media communication.

Reporting During the Drought

During the prolonged drought that affected many communities in the Sanaag region beginning in 2021, Billad published reports highlighting the conditions faced by pastoralist families and rural communities. His coverage documented local challenges over an extended period while broader public attention shifted to other issues.

Community Reporting

Billad's reporting frequently covers topics including education, community development, humanitarian issues, youth activities, and local governance. Through interviews and field reporting, he has sought to provide information on issues affecting residents across the region.

His digital platforms also feature discussions designed to encourage constructive dialogue among young people on matters related to education, peace-building, and community development.

Digital Audience

Over the past several years, Billad has expanded his presence across major social media platforms. His TikTok account has attracted more than 146,000 followers, while his Facebook page and YouTube channel have also developed sizeable audiences. Combined, his digital platforms reach hundreds of thousands of followers interested in Somali news and current affairs.

Looking Ahead

Billad says he plans to continue expanding his digital journalism while maintaining a focus on factual reporting, community issues, and public-interest stories. As digital media continues to grow in Somalia, he aims to further develop his reporting and increase access to local news for Somali-speaking audiences.