For many of our dedicated Somalilander diaspora in North America, the process of sending vital remittances back home is often met with frustration, and a primary reason lies with platforms like WorldRemit.

While widely used, WorldRemit's operational strategy reveals a significant oversight: it is simply not designed to adequately serve the unique needs of the Somalilander community in the United States and Canada.

The reality is that WorldRemit's primary focus remains heavily concentrated on theUK and European markets.

This geographical preference results in a less robust and less transparent service experience for Somalilanders in North America, they deserve more than a secondary focus.

Somalilanders in North America require a remittance solution that offers complete clarity, competitive rates, and an unwavering commitment to their specific needs.

The current situation with WorldRemit represents a missed opportunity for the platform and, more importantly, an unmet demand for our diaspora.

HALKAAN GUJJI OO SII AQRI

It underscores the critical necessity for a new, purpose-built financial solution.

Somalilanders in North America are essential pillars of our national economy, and they are seeking a trusted, transparent, and efficient way to support their families and homeland.

This unfulfilled need is not merely a business void; it is a clear call to action for Somaliland to champion and develop its own platforms, ensuring our people receive the premium service they rightfully deserve, regardless of their location.

Robleh Raghe <[email protected]>

Follow the Somaliland National Counterterrorism Center on X (@SomalilandNCTC)